There are two chapters out now the first is free but the second costs $6. Currently, the two co-founders make little to no money off the game. Wrestling between a sack of money and creative independence can be difficult, especially for a new game studio with bills to pay. “If the Meatly and I really wanted to, we could be millionaires chilling on our yachts, but we want to make something cool.” “Think of a major company, they’ve probably thrown crazy numbers at us,” Mood said.
Millions of kids recognize his face from YouTube thumbnails and fidget spinner compilations. Oddly enough, the creative duo weren’t even horror game fans – Bendy was just “a fun little test to see if (they) could do it.” There were hundreds of little prototypes for games that they had worked on as they simply wanted to make something fun that people would want to play.īendy, with his Joker-style grin and simple design, is an advertiser’s wet dream. It only took six days after Bendy’s release for them to realize that they had to pivot and start working on Bendy full-time. “We had hired a contractor and were ready to start heavy work on this new game,” Mood said. There was another game that Mood and his partner were working on, but production had to stop when Bendy became an overnight success. A lot of people are fans of Bendy, even those that haven’t played the game.” “I don’t think it’s the horror that’s made it popular, it has to do more with the characters. “It’s not something we made for kids, but kids kind of just latched-on,” Mood said. Bendy And The Ink Machine is a horror game rated a hard T, with jump scares and a ripped open cartoon wolf corpse in the first chapter, so seeing a massive following of kids as young as four seemed odd. These “Let’s Players” are a subgenre of YouTubers that appeal to a much younger crowd, specifically kids. But the game became an immediate hit, and caught on like fire at a Kleenex factory, thanks to being played by giant YouTubers like Jacksepticeye and Markiplier. “This was a fun little game, but now it’s back to working on real projects,” the creative-duo thought after creating Bendy And The Ink Machine in five days. In February of 2017, Mood and his partner first posted Bendy And The Ink Machine to Gamejolt, a hub for fans to find new indie games. Somehow, your creations are coming to life, including Bendy, a demonic parody of cartoons in the early 1920s. The plot is basic: you play as Henry, a former animator who explores the studio after being away for 30 years. “It’s an episodic, first-person puzzle action horror game,” Mood told Player.One over the phone. Created by developers Meatly and Mike Mood, the game’s been downloaded more than 750,000 times and has over 1.5 million different fan made videos on YouTube. Virality cannot be premeditated it is impossible to guess what the internet hivemind will latch onto next.īendy And The Ink Machine managed to break through, becoming one of the most successful games of 2017. Everyone is desperate to get their shot at the top, but only a rare few succeed. Small children opening boxes of toys make more money than I’ll ever see in a lifetime.
Channels of former Vine stars garner millions of subscribers in a couple of months. Thanks to YouTube, anyone with an idea and access to the internet can become a superstar.
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